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GBGB is the new S-E-X-Y when it comes to men's intimates and active wear. Comfort. Style. Sensuality.

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premium mens jockstraps and underwear

Good Boy Gone Bad (GBGB Wear) is Montreal’s premium mens jockstraps, underwear and fetish gear brand since 2008. Redefining sexy through high quality jockstrap and underwear design and craftsmanship without jeopardizing comfort. We believe that the core to mens comfort starts with jockstraps and underwear. Add GBGB jockstraps and underwear to your wardrobe now!